Page 19 - Cyprus Breastfeeding Association 2019

• Agency product training
• Partner marketing (tour operators, travel
agents etc)
• Targeted direct mail and e-news
• Consumer events
• Direct and web marketing and electronic
distribution
We develop and execute most of our direct marketing actions internally from conception through design to mailing. We have developed close partnerships with internationally acclaimed photographers and graphic designers such as GG Associates and Henri del Olmo that deliver promotional pieces that compliment the style of the hotels and the message/call of action to be communicated at the time.
Thanos Hotels has an in-house web marketing team. The handling and follow up of
the bookings, room statistics, web referencing, the conception and mailing of newsletters
as well as the competition analysis are managed directly by Thanos Hotels internally.
PARTNERSHIP MARkETING
• Affiliation with key luxury brands
• Sponsorship programmes and tactical alliances
(American Express Vacations, VISA Infinity programme, KIWI, Quintessentially Travel/ Concierge Services)
• High-net-worth individual exposure via mailings and social events
• High-profile events both locally and internationally
• Newsletters, intranets, databases, travel websites • Increase revenue generation potential on
a business to business (B2B) and business to consumer (B2C) basis
PUblIC RElATIONS
Thanos Hotels’ success to date has been based on implementing highly effective public relations, sales and advertising strategies to maintain a high profile and recognition as a market leader. Thanos Hotels works closely with leading specialist public relations companies that
cover the luxury hospitality sector in the UK, German-speaking Europe and russia. pr actions include press trips to the hotels, securing individual visits of high profile journalists to
our hotels and implementing new creative initiatives. Thanos Hotels was one of the first European hotel companies to embrace digital marketing with a fully integrated social media strategy and the launch of the company’s own on-line magazine and blog: Thanos Diaries.
AdvERTISING
Every year Thanos Hotels undertakes major advertising campaigns in the UK, and tactical ones in russia and Germany. The campaign targets the readership of glossy magazines, such as Condé Nast Traveller, Tatler, Harpers Bazaar and House & Garden.