Page 18 - Cyprus Breastfeeding Association 2019

The ultimate
M editerranean r etr eats
M2arketing, sales and coMMunications
Thanos Hotels has a sophis- ticated and fully integrated approach to sales, marketing and public relations (pr).
We promote our hotels to
the key European and wider international markets through bespoke sales and fully integrated marketing strategies.
RESOURCES
Our sales team has an extensive knowledge of the travel/tourism distribution networks. They are experienced in the latest sales and marketing techniques – both offline/traditional and online. We maintain an extensive database of key travel trade contacts as well as our guests and partners worldwide.
SAlES ACTIONS
• Established partnerships with travel agents, tour operators, corporations, tourist organisations, airlines and other sources of business from major and secondary feeder markets
• Constant liaison with international hotel affiliations and customised presentations to reservation teams such as The leading Hotels of the World, design Hotels and preferred Hotels
• Participation in international trade shows and consumer events such as CONFEC, IMEX, EIBTM, ITB, lTM
• Organisation of promotional events
• Hosting familiarisation trips
• Strategic consultation and advice in the
pre-opening launch period
• Sales planning to establish clear and achievable
objectives for each market
• Contract (Tour Operators-Leisure Segments
in both Mass, Specialist but most importantly NICHE-luxury Tour Operators, Golf Operators)
The group benefits from a unique corporate profile which combines powerful sales and marketing actions with a more traditional, service-oriented management style particularly adapted to luxury hotel operations. We offer hotel owners and/or operators better rate management to help them to outperform
the competition. Our goal is to build property recognition and reputation.
Thanos Hotels has a clear rate structure and has managed to achieve high rate parity through the market, including a high percentage of direct clientele (over 50%). The company has established a healthy co-operation with all the major tour operators, without depending on them.
The key markets covered are Europe (Continental, UK, Eastern European-new emerging markets) and russia.